Product Plan Prepares Used and New Media Seller For National Expansion

Services

Product Strategy, Project Planning

Client
Your Media Exchange

Your Media Exchange (YMX) is a new and used media seller. YMX leveraged online marketplace expertise to achieve rapid growth. YMX continues to grow its operations, opening new stores throughout the United States.

User research identified an opportunity to increase Amazon listings, YMX's primary revenue channel, by 25%

Challenge

YMX uses brick and mortar stores to purchase used media from customers. Training sales representatives to price and list inventory for the highest profitability can take years. YMX needed a smart platform that reduced the barrier of entry and streamline operations as it expanded its national footprint.

Solution

YMX and WynHouse partnered to ideate and define a product roadmap for an AI enabled platform. User research revealed opportunities for YMX's inventory management system to improve its customer experience, increase its revenue from online listings, and accelerate expansion to new locations.

Results

Through iterative design and planning, WynHouse delivered a strong foundation for development, a project execution plan and product roadmap. YMX and WynHouse could now engage on a firm-fixed price estimate for development.

Market Research Identified adjacent markets for commercialization of the inventory management system
Product roadmap and project execution plan developed firm-fixed price estimate
Iterative design and planning reduced development timeline by 15%
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